Discussion About Hiring Outside SEO Help
A small business owner, having realized their poor online visibility, sought an SEO expert for long-term collaboration. This opened up a can of worms, revealing the complexities and misconceptions surrounding SEO with lots of different viewpoints. Let’s break down this discussion and share some pieces of wisdom that emerged.
Overview of the Discussion:
The conversation kicked off with the business owner’s candid admission of their SEO struggles, despite having a visually appealing website. Responses varied, offering a mix of advice, warnings, and industry insights. Some users emphasized the importance of certifications and local searches, while others dismissed these as irrelevant. The debate got heated over the value of certifications, with seasoned SEO pros weighing in on their insignificance. A common theme was the long-term commitment required for SEO success and the skepticism around quick fixes.
Quotes:
Certifications and Expertise:
- “Any good SEO agency will have some sort of certification.” – doggyinablanket
- “Looking at certifications is a waste of time.” – SEOPub
Context: This highlights a divide in the community. While some see certifications as a baseline for credibility, veterans argue that real-world results trump formal credentials.
Local vs. Non-Local SEO Services:
- “Limiting yourself to just local options is silly.” – SEOPub
- “For someone like OP… doing a local search is the first place to start.” – doggyinablanket
Context: This reflects the dilemma of choosing between local familiarity and broader expertise. It’s a decision that hinges on the specific needs of a business.
Realistic Expectations and Timeframes:
- “SEO growth takes FOREVER… it’s not just a one and done thing.” – doggyinablanket
Context: A crucial reminder that SEO is a marathon, not a sprint. Patience and persistence are key.
Main Takeaways:
Here’s the deal: SEO is complex, and there’s no one-size-fits-all approach. The discussion underscores the importance of doing your homework before hiring an SEO expert. Certifications might be a good starting point for some, but they’re not the be-all and end-all. What really matters is proven experience and results. Also, don’t get trapped in the local vs. non-local debate. Focus on finding someone who understands your specific market, whether they’re down the street or across the globe.
- Look Beyond Certifications: Real experience and a track record of success are what count.
- Think Long-Term: SEO is a continuous process, not a quick fix.
- Customize Your Approach: Whether you go local or not, choose an expert who aligns with your business needs.
Why Should You Care?
If you’re a business owner looking to hire for SEO, this discussion has a lot of good information. It highlights common pitfalls and offers diverse perspectives on navigating the SEO landscape. Remember, investing in SEO is investing in the future of your business. Choose wisely!