In today’s digital-first world, online reviews play a critical role in shaping consumer decisions and building trust with potential customers. For local businesses, understanding the nuances of review platforms like Google, Yelp, and Trustpilot is essential to maintaining a strong…
If you are trying to claim a Business Profile on Google that has already been verified and you are authorized to manage it, you can request ownership from the current profile owner. Requesting Ownership of a Storefront Business ProfileTo request…
Review schema is a specialized form of structured data markup that helps search engines understand and display reviews and ratings for various content like products, recipes, and movies. Two Main Types of Review Schema: Simple Reviews: Individual user opinions with…
There are a number of reasons why a website or Google profile may lose ranking. The most important factor to consider is that SEO is a competition, meaning that a website’s ranking is relative to the ranking of all other…
In digital marketing, a blog isn’t just a nice-to-have; it’s a strategic asset that can drive traffic, boost revenue, and position your brand as an industry leader. Let’s cut to the chase and explore how a blog can deliver these…
When managing a large website, especially one with an extensive archive, it’s essential to periodically evaluate and prune outdated or unnecessary content. Content pruning is crucial for maintaining a streamlined and efficient digital presence. However, the decision to purposefully deindex…
Let’s talk about link building—one of the most debated topics in SEO. I recently came across a Reddit thread where SEO pros and business owners were swapping stories and strategies. Honestly, it was like striking gold for anyone trying to…
A small business owner, having realized their poor online visibility, sought an SEO expert for long-term collaboration. This opened up a can of worms, revealing the complexities and misconceptions surrounding SEO with lots of different viewpoints. Let’s break down this…
The “Video outside the viewport” issue reported in Google Search Console typically means that Googlebot has detected videos on your web pages that are not fully visible within the user’s viewport, or the initial visible area of the web page….
The choice between a hierarchical or flat website structure is influenced by various factors, with the size of the site playing a crucial role. For a large website, a hierarchical structure often proves more valuable. This setup allows for better…
