• Review Schema Made Easy: A Quick Implementation Guide

    Review schema is a specialized form of structured data markup that helps search engines understand and display reviews and ratings for various content like products, recipes, and movies. Two Main Types of Review Schema: Simple Reviews: Individual user opinions with…

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  • Factors that Can Cause a Website to Decline in Rankings

    character falling down a large cavern representing a decline in rankings

    There are a number of reasons why a website or Google profile may lose ranking. The most important factor to consider is that SEO is a competition, meaning that a website’s ranking is relative to the ranking of all other…

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  • When and Why to Start A Blog For SEO

    typing a blog for seo

    In digital marketing, a blog isn’t just a nice-to-have; it’s a strategic asset that can drive traffic, boost revenue, and position your brand as an industry leader. Let’s cut to the chase and explore how a blog can deliver these…

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  • Checklist: Steps for Deindexing or Deleting Pages

    bonzia tree getting pruned

    When managing a large website, especially one with an extensive archive, it’s essential to periodically evaluate and prune outdated or unnecessary content. Content pruning is crucial for maintaining a streamlined and efficient digital presence. However, the decision to purposefully deindex…

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  • Link Building Strategies Discussion

    Let’s talk about link building—one of the most debated topics in SEO. I recently came across a Reddit thread where SEO pros and business owners were swapping stories and strategies. Honestly, it was like striking gold for anyone trying to…

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  • Discussion About Hiring Outside SEO Help

    A small business owner, having realized their poor online visibility, sought an SEO expert for long-term collaboration. This opened up a can of worms, revealing the complexities and misconceptions surrounding SEO with lots of different viewpoints. Let’s break down this…

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