• Factors that Can Cause a Website to Decline in Rankings

    character falling down a large cavern representing a decline in rankings

    There are a number of reasons why a website or Google profile may lose ranking. The most important factor to consider is that SEO is a competition, meaning that a website’s ranking is relative to the ranking of all other…

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  • When and Why to Start A Blog For SEO

    typing a blog for seo

    In digital marketing, a blog isn’t just a nice-to-have; it’s a strategic asset that can drive traffic, boost revenue, and position your brand as an industry leader. Let’s cut to the chase and explore how a blog can deliver these…

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  • Checklist: Steps for Deindexing or Deleting Pages

    bonzia tree getting pruned

    When managing a large website, especially one with an extensive archive, it’s essential to periodically evaluate and prune outdated or unnecessary content. Content pruning is crucial for maintaining a streamlined and efficient digital presence. However, the decision to purposefully deindex…

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  • Link Building Strategies Discussion

    Let’s talk about link building—one of the most debated topics in SEO. I recently came across a Reddit thread where SEO pros and business owners were swapping stories and strategies. Honestly, it was like striking gold for anyone trying to…

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  • Discussion About Hiring Outside SEO Help

    A small business owner, having realized their poor online visibility, sought an SEO expert for long-term collaboration. This opened up a can of worms, revealing the complexities and misconceptions surrounding SEO with lots of different viewpoints. Let’s break down this…

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  • How can I fix the problem “Video outside the viewport” in Google Search Console?

    office with a computer showing video outside viewport

    The “Video outside the viewport” issue reported in Google Search Console typically means that Googlebot has detected videos on your web pages that are not fully visible within the user’s viewport, or the initial visible area of the web page….

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