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Surf Sigma 🌊 - Local SEO Blog

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  • Is a Hierarchical or Flat Website Structure Better for Crawling?

    multi-layered-website-structure

    The choice between a hierarchical or flat website structure is influenced by various factors, with the size of the site playing a crucial role. For a large website, a hierarchical structure often proves more valuable. This setup allows for better…

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  • How to Index the Contents of anĀ iframe

    crawling an iframe while at a desk and window

    When your primary page integrates a sub-page through an iframe, you need to think about how search engines handle the content. Although search engines try to associate the sub-page content with the primary page, it isn’t guaranteed. This uncertainty arises…

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  • How To Rank With A ā€œNear Meā€ Local SEO Search Optimization Strategy

    woman-holding-a-cell-phone-looking-for-a-business-nearby

    A large percentage of people who are looking for a local business service or product will also include the words “near me” in their Google searches. This common search habit shows how important it is for businesses to optimize specifically…

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  • “Near Me” Search Query Purchase Conversions

    Near me data confusion

    On doing research for a “near me” optimization article, I came across this the statistic that claimed: 28% of ā€œnear meā€ searches result in a purchase. I wanted to separate this information out so as to not clutter the original…

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  • Harnessing the Power of Data: A Crucial Element in Modern SEO Strategies

    seo-strategy-data

    In the ever-evolving world of search engine optimization (SEO), staying ahead of the curve is essential to achieving and maintaining online visibility. As search engines become more sophisticated, SEO strategies must adapt to remain effective. One of the key factors…

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  • The Power of Google in Local Markets: A Small Business Perspective

    modern-seo-strategy

    In today’s digital age, the success of small businesses often hinges on their ability to establish a strong online presence. Among the myriad platforms and search engines, one name stands out as the undisputed leader in connecting businesses with potential…

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